Explaining the BS Companies Use to Obscure Reality

The Conversation
To better understand why companies turn to euphemisms rather than spill bad news with plain language, Bucknell Freeman College of Management professor Kate Suslava studied thousands of conference calls, where these mild, vague and often ridiculous paraphrases often surface. She authored this commentary, explaining how using corporate BS can often backfire. Also published in San Antonio Express-News and Houston Chronicle.

Comments are closed.


Places I've Been

The following links are virtual breadcrumbs marking the 12 most recent pages you have visited in Bucknell.edu. If you want to remember a specific page forever click the pin in the top right corner and we will be sure not to replace it. Close this message.