Explaining the BS Companies Use to Obscure Reality

The Conversation
To better understand why companies turn to euphemisms rather than spill bad news with plain language, Bucknell Freeman College of Management professor Kate Suslava studied thousands of conference calls, where these mild, vague and often ridiculous paraphrases often surface. She authored this commentary, explaining how using corporate BS can often backfire. Also published in San Antonio Express-News and Houston Chronicle.

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