Euphemisms and the Decoding of Corporate Speak

ABC “Late Night Live”
Whenever there’s bad news to deliver or something to hide, rather than just come out and say it, some try to soften the blow and disguise the real message. Kate Suslava, a Freeman College of Management professor at Bucknell, has reviewed thousands of corporate communications or earnings calls to the market and noted in this program just how often euphemisms pop up and what they mean.

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